Choice of strategy can affect the prosperity or even survival of your organisation. You can overcome very high odds with the right strategy.
But be careful, like Icarus, your greatest asset can be your undoing. Danny Miller (1992) wrote "Success leads to specialisation and exaggeration, to confidence and complacency, to dogma and ritual." It is much harder to learn from success than from failure. Success can seduce you into excesses that cause your downfall. Success breeds overconfidence, and overconfidence breeds recipes.
