Its aim is to help
- explain why and in what ways strategy matters for organisations
- understand that strategy is about exercising judgement, in whatever context
- appreciate the context of continuous change in which strategy has to be formulated and implemented
- develop an overview of the scope and content of the subject of strategy, an ability to work with its frameworks and apply them appropriately to managerial decision making
- demonstrate that while the content of strategies will differ across sectors, the requirement for strategy does not
Strategy makes a difference to the potential long-term survival of organisations and has developed because of its practical importance to all types of organisations.
To be a strategic practitioner, is to be identifying issues that make a difference.
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