- Breaking through the cognitive hurdle - convincing people that change is needed and winning people over to the idea.
- Sidestep the resource hurdle - most strategic change can only be achieved with limited resource.
- Jump the motivational hurdle - motivating the majority of staff quickly and at low cost. Kingpins - key influencers. Fishbowl management - way to motivate kingpins. Atomisation - how the strategic challenge is framed - breaking down the challenge into more manageable parts.
- Knock over the political hurdle - deal with fierce internal opposition and vested interests.
The concept is by Kim and Mauborgne (2003).
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