Today I have been...
Reading about Differentiation (U2 S5 P66)
Why?
Required
So What?
The ways to differentiate differ dependent on the industry you're in. It may be based on the product itself, the marketing approach, the delivery system etc. You choose properties by which you can differentiate yourself which are different to your competitors. Examples:-
Brand (creating a competitive space for your image, eg designer clothing)
Specialised/skilled salesforce.
Dominating niche markets (differentiation focus)
Cultivating specialist knowledge/skills
Investing in I P
Creating exclusivity in your distro network (eg supplying fridges to shops on the condition they only stock your product in it)
A strategy which encompasses both cost and differentiation is a "hybrid" strategy.
No comments:
Post a Comment
Comments are moderated before posting.