Today I have been...
Reading about focus. Customer focus. U2S5P68
Why?
Required!
So What?
To focus, broad or narrow?
Customer focus is related to the concept of specialisation as they both aim to service customers with specific requirements. It is possible to seek advantage from customer focus (choosing your customers to maximise competitive advantage).
How will I use it?
Thinking about my own organisation, they try to seek advantage through economies of scale that their competitors don't have, so that is a cost focus, however they also seek differentiation. And their targets are broad.
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