Beginning Unit 2 - the External Environment

Today I have been... 

Reflecting on Unit 2 - Analysing the external environment.

So What? 

Organisations operate in a dynamic context.

Origins of Hypercompetition:-

• Lower barriers to market entry
• Redefinition of market boundaries
• Frequent Emergence of new technologies
• Shorter Product Lifecycles
• Aggressive action/reaction patterns from competitors

Some authors argue this is a cycle, rather than a trend.



How will I use it?

To be able to

• undertake an analysis of the external environment, identifying/evaluating opportunities and threats.
• understand basic economic concepts, concepts linked to 5 forces and basic game theory
• appreciate the importance of industry dynamics
• understand scenario planning & its uses