Today I have been...
Reading session 4.2 of unit 2 about strategic group analysis
Why?
Required
So What?
The concept is not unchallenged. Is there a relationship between group membership and performance? How valid are the methods used to identify the groups.
In the greek dairy example, the farmers may consider if they are in the strategic group that they wish to be, and use the concept of mobility barriers to determine if moving is feasible.
Remember though, strategic groups are not static!
A strategic group map can be used (p58) to indicate positioning of various groups and reflect the resources on which they are based.
There is a list of possible mobility barriers in table 4.1 on p50.
How will I use it?
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