The essence of strategy lies in how it enables an organisation to succeed.Why?
It's required reading!
So What?
Vodafone and TCL are cited as examples of successful companies, and mini cases are given. Author argues that they were successful in the cases because
- They both had simple and consistent vision and goals
- They appreciated and understood their external environments
- They had acute awareness of their available resources
- They were very effective at implementing their strategies
How will I use it?
I wonder, do these apply to EMI (subject of the first TMA).
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