Today I have been...
Reflecting
Why?
Build on knowledge from reading
So What?
M&W's distinction between deliberate and emergent strategy is important for managers. The concepts became known as the "process" approach to strategy.
It is easier for a small company to use a deliberate, planned, or even entrepreneurial strategy than for a large company. But this isn't a bad thing, as emergent strategy "opens up the notion of strategic learning". Managers need to use the best of both.
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