Friday 5 November 2010

The Strategy Process

Context, Content and Process encircle the Analysing, Choosing and Implementing components.


Johnson and Scholes 1993; Pettigrew 1998

Analyse: Objectively assess org and its environment

Choose: Construct a set of activities based on the assessment which will maximise chances of success

Implement: Taking into account context and environment, put selected activities into place.

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